Search Results for Consumer research.

265 Results
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Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
Available: Copies:
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
development of a powerful new consumer value proposition; time value and its impact on products and services
Available: Copies:
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
an approach to consumer research that is based on simplicity, common sense, and creativity - an
Available: Copies:
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
Available: Copies:
Cover image for Consumer behaviour : a European perspective
Consumer behaviour : a European perspective
by 
Antonides, Gerrit, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-
Available: Copies:
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer psychology for marketing / Foxall, G. R.
Available: Copies:
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior
Available: Copies:
Cover image for Instructor's manual and video guide
Instructor's manual and video guide
Instructor's manual and video guide
by 
Dupree, James V.
Format: 
Books
Publication Date 
1997
Excerpt: 
Motivation research (Marketing)
Available: Copies:
Cover image for Applied consumer behaviour
Applied consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
1996
Excerpt: 
Applied consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
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