Search Results for Consumer research.

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Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers
by 
Naidoo, Marisha.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
by 
Khumalo, Zama.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Students as consumers -- South Africa.
Available: Copies:
Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
by 
Yuter, Gina.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
by 
Bremner, Nicola.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research -- South Africa -- Cape Town.
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Cover image for Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
Available: Copies:
Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
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Cover image for The Arab world unbound : tapping into the power of 350 million consumers
The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
The Arab world unbound : tapping into the power of 350 million consumers / Mahajan, Vijay, 1948-
Available: Copies:
Cover image for Health informatics : practical guide for healthcare and information technology professionals
Health informatics : practical guide for healthcare and information technology professionals
by 
Hoyt, Robert E., 1945-
Format: 
Books
Publication Date 
2012
Excerpt: 
workforce ; Global public health informatics ; Future trends -- 24. E-research : Preparatory to research
Available: Copies:
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