Search Results for Consumers

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

50 shades of black : what does it mean to be beautiful and dark skinned today