Search Results for Consumers

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Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
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Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
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Cover image for Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
by 
Myers, Abbey-Jessica.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
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Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
by 
Arndt, Jasmine Star.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
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Cover image for Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society
by 
Khumalo, Zama.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Students as consumers -- South Africa.
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Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage
Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage
Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage
by 
Moodley, Darsini.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Consumers -- South Africa -- Attitudes.
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Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
by 
Pauling, Thomas Gordan.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Consumer behavior.
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Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa
by 
Bremner, Nicola.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
What's the big deal? : an investigation into the origin, current impressions and consumer
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Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
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Cover image for Handbook of developments in consumer behaviour
Handbook of developments in consumer behaviour
by 
Wells, Victoria.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of developments in consumer behaviour / Wells, Victoria.
Available: Copies:
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