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Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

Available: Copies:

Customer intelligence : from data to dialogue

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

Available: Copies:

Amaze your customers! : creative tips on winning & keeping your customers

Zanetti, Daniel.

Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030518.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

Consumer behaviour

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Wright, Ray, 1942-

Available: Copies:

Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Available: Copies:

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Evans, Martin (Martin J.)

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Packaging girlhood : rescuing our daughters from marketers' schemes

Lamb, Sharon.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0659/2006002304-b.html

Format:

Books

Publication Date

2006

Excerpt:

Child consumers -- United States.

Available: Copies:

The must-have customer : 7 steps to winning the customer you haven't got

Gordman, Robert.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

The solution-centric organization

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006008289-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

The affluent consumer : marketing and selling the luxury lifestyle

Michman, Ronald D.

Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006021766.html

Format:

Books

Publication Date

2006

Excerpt:

The affluent consumer : marketing and selling the luxury lifestyle / Michman, Ronald D.

Available: Copies:

Lifestyle market segmentation

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

Tourism consumption and representation : narratives of place and self

Meethan, Kevin.

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

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