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Cover image for An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015
An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015
An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015
by 
Munyuki, Karabo.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumers -- Research -- South Africa.
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Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
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Cover image for The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
by 
De Canha, Justin D. C.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The feasibility of crisis management : a study of consumer perception and its impact on crisis
Available: Copies:
Cover image for Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
by 
Maw, Yan Aung.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.
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Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
Cover image for The aspartame diet : an investigation of consumer perceptions and consumption of diet soda
The aspartame diet : an investigation of consumer perceptions and consumption of diet soda
The aspartame diet : an investigation of consumer perceptions and consumption of diet soda
by 
King, Tayla Ann.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The aspartame diet : an investigation of consumer perceptions and consumption of diet soda / King
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Cover image for Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry
by 
Schaffler, Vincent.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /
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Cover image for The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
consumer behaviour in South Africa / Shier, James.
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Cover image for Focus groups : theory and practice
Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2015
Excerpt: 
the Public Will Never See -- Impulsive Consumers, Shoplifters, and Focus Groups -- A Representative
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Cover image for CB : consumer behavior : student edition 6
CB : consumer behavior : student edition 6
CB : consumer behavior : student edition 6
by 
Babin, Barry J.
Format: 
Books
Publication Date 
2015
Excerpt: 
CB : consumer behavior : student edition 6 / Babin, Barry J.
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Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Young adult consumers.
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Cover image for Conscious marketing : how to create an awesome business with a new approach to marketing
Conscious marketing : how to create an awesome business with a new approach to marketing
by 
Tate, Carolyn, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the
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