Search Results for Consumers.

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Cover image for Intellectual property and general legal principles : is IP a lex specialis?
Intellectual property and general legal principles : is IP a lex specialis?
by 
Dinwoodie, Graeme B., editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
copyright law : a view of Japanese consumers / Branislav Hazucha, Hsiao-Chien Liu and Toshihide Watabe -- 8
Available: Copies:
Cover image for Principles of economics
Principles of economics
by 
Gans, Joshua, 1968- author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice
Available: Copies:
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and
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Cover image for The rise of the robots : technology and the threat of mass unemployment
The rise of the robots : technology and the threat of mass unemployment
by 
Ford, Martin (Martin R.), author.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
challenge -- Technologies and industries of the future -- Consumers, limits to growth ... and crisis
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Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
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Cover image for Essentials of mathematics : an applied approach
Essentials of mathematics : an applied approach
by 
Aufmann, Richard N.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 5. Precents -- 6. Applications for business and consumers.
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Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
by 
Steffen, Katharina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using
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Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
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Cover image for Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
by 
Pasiya, Malwande.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
by 
Friedman, Jessica.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
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