Search Results for Independent Institute of Education

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity