Search Results for Independent Institute of Education. Vega School

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Cover image for Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand
Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand
Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand
by 
Ramahotswa, Tracy-Lee.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
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Cover image for South Africa's political economy : the brand state of our nation
South Africa's political economy : the brand state of our nation
South Africa's political economy : the brand state of our nation
by 
Gunkel-Keuler, Leigh.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for What women want : do car brands really know how to engage with black females?
What women want : do car brands really know how to engage with black females?
What women want : do car brands really know how to engage with black females?
by 
Gwamanda, Sindi.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
A grounded theory approach to applying change management principles to the rebranding process
by 
Tempel, Mignon.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Intangible made tangible
Intangible made tangible
Intangible made tangible
by 
Fisher, Lauren.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Scratching your name
Scratching your name
Scratching your name
by 
Krame, Nicholas.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
by 
Marais, Liezel.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Putting the window back on display : innovation in South African window display
Putting the window back on display : innovation in South African window display
Putting the window back on display : innovation in South African window display
by 
Schenk, Mariken.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Celebrity endorsements : celebrities steal the limelight
Celebrity endorsements : celebrities steal the limelight
Celebrity endorsements : celebrities steal the limelight
by 
Williams, Adderley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for The South African blogosphere : a youth consumer driven community
The South African blogosphere : a youth consumer driven community
The South African blogosphere : a youth consumer driven community
by 
Butterworth, Ashleigh.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
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