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000IIE
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of
Available: Copies:
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors
Available: Copies:
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