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Cover image for A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context
by 
Di Bartolo, Marianna
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Introduction to creative development : reading pack.
Introduction to creative development : reading pack.
Introduction to creative development : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative development : reading pack. Independent Institute of Education. Vega
Available: Copies:
Cover image for Introduction to creative brand communication : reading pack.
Introduction to creative brand communication : reading pack.
Introduction to creative brand communication : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative brand communication : reading pack. Independent Institute of Education
Available: Copies:
Cover image for Creative development : reading pack.
Creative development : reading pack.
Creative development : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Creative development : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
Cover image for Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of strategic thinking : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand communication and leadership : reading pack. Independent Institute of Education. Vega School
Available: Copies:
Cover image for Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative brand building communication : reading pack. Independent Institute of
Available: Copies:
Cover image for Principles of innovation : reading pack.
Principles of innovation : reading pack.
Principles of innovation : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of innovation : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
Cover image for Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of strategic thinking : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Branding the ordinary
Branding the ordinary
Branding the ordinary
by 
Matlare, Itumeleng.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing
by 
Koch, Terrence.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
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