Search Results for Leadership.

Should advertising agencies consider customisation as a tool for meeting clients brand needs?

Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Multicultural brand communication : a look at the South African 'diamond' markets

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Is the positioning of Black Label beer brand still appropriate?

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa