Search Results for Mass media.

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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

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Books

Publication Date

2005

Excerpt:

The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder: is

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Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

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Books

Publication Date

2005

Excerpt:

Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

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Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

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Books

Publication Date

2005

Excerpt:

wider audience by embracing the tactics and mass media of advertising, and how advertising has employed

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Making sense of media : key texts in media and cultural studies

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2005

Excerpt:

Making sense of media : key texts in media and cultural studies / Berger, Arthur Asa, 1933-

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Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

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Books

Publication Date

2005

Excerpt:

Violence in mass media.

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Changing the fourth estate : essays on South African journalism

Hadland, Adrian.

Table of contents http://catdir.loc.gov/catdir/toc/fy0605/2005464398.html
http://www.hsrcpress.ac.za/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-d.html

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Books

Publication Date

2005

Excerpt:

Mass media -- South Africa.

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Media and society : an introduction

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-d.html

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Books

Publication Date

2005

Excerpt:

Mass media -- Social aspects.

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New media : technology and policy in developing countries

Lesame, N. C.

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Books

Publication Date

2005

Excerpt:

Mass media -- Technological innovations -- Developing countries.

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The European Union and the regulation of media markets

Harcourt, Alison, Ph.D.

Format:

Books

Publication Date

2005 2004

Excerpt:

Mass media -- Law and legislation -- European Union countries.

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Transnational television worldwide : towards a new media order

Chalaby, Jean K.

Format:

Books

Publication Date

2005

Excerpt:

Mass media.

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Media and violence : gendering the debates

Boyle, Karen, 1972-

Format:

Books

Publication Date

2005

Excerpt:

Violence in mass media.

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The Cambridge companion to Chomsky

McGilvray, James A. (James Alasdair), 1942-

Table of contents http://www.loc.gov/catdir/toc/cam051/2004051104.html
Publisher description http://www.loc.gov/catdir/description/cam051/2004051104.html

Format:

Books

Publication Date

2005

Excerpt:

understanding of the abuse of power, and of the controlling effects of the mass media." "This companion brings

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