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Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Cost effectiveness -- Measurement.

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Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

approach to reputation measurement and management, 'The Reputation Chain'

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Tourism and sustainable community development

Hall, Derek R.

Format:

Books

Publication Date

2003 2000

Excerpt:

--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement

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Human resource management

Fisher, Cynthia D., author.

Table of contents http://catdir.loc.gov/catdir/toc/fy032/2001133251.html

Format:

Books

Publication Date

2003

Excerpt:

legal environment -- Recruiting and job search -- Measurement and decision-making issues in selection

Available: Copies:

Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

Format:

Books

Publication Date

2003

Excerpt:

platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and

Available: Copies:

Economic value management : applications and techniques

Bloxham, Eleanor.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002011154.html
Publisher description http://www.loc.gov/catdir/description/wiley034/2002011154.html

Format:

Books

Publication Date

2003

Excerpt:

and Management Context. Ch. 4. Economic Value Management: The Measurement and Management Impacts. Ch

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The practice of research in criminology and criminal justice

Bachman, Ronet.

Format:

Books

Publication Date

2003

Excerpt:

measurement -- Interval level of measurement -- Ratio level of measurement -- The case of dichotomies

Available: Copies:

Measuring ROI in training : a practical implementation guide

Meyer, Marius.

Format:

Books

Publication Date

2003

Excerpt:

Rate of return -- Measurement.

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Handbook of weather, climate, and water : dynamics, climate, physical meteorology, weather systems, and measurements

Potter, Thomas D., 1955-

Table of contents http://www.loc.gov/catdir/toc/wiley032/2003003584.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2003003584.html

Format:

Books

Publication Date

2003

Excerpt:

, and measurements / Potter, Thomas D., 1955-

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Social research methods : qualitative and quantitative approaches

Neuman, W. Lawrence (William Lawrence), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Archives and Resources for Secondary Analysis -- App. D. Measurement Theory and Specialized Techniques for

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Water for life : water management and environmental policy

Wescoat, James L., 1952-

Publisher description http://www.loc.gov/catdir/description/cam032/2003046034.html
Table of contents http://www.loc.gov/catdir/toc/cam031/2003046034.html

Format:

Books

Publication Date

2003

Excerpt:

Conversions of selected units of hydrologic measurement -- 1. Water and Life -- 2. Challenge and

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Measuring the natural environment

Strangeways, Ian, 1932-

Format:

Books

Publication Date

2003

Excerpt:

Earth sciences -- Measurement.

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