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The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

The Cola conquest

Angelico, Irene.

Format:

Video disc

Publication Date

2008

Excerpt:

's the most recognised brand name on earth. How did this happen? With examples of classic adverts, on

Available: Copies:

Media law and ethics : a casebook

Moore, Roy L.

Table of contents only http://www.loc.gov/catdir/toc/ecip088/2008000903.html

Format:

Books

Publication Date

2008

Excerpt:

-computer-simulated images] -- Florida Star v. B. J. F. (1989) [public records & publication of rape victim's name

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All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

't Fall In Love -- Case History: Vaseline Petroleum Jelly -- Case History: Anacin -- 14. Whats In A Name

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How they started : global brands : how 21 good ideas became great global businesses

Lester, David.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Brandovation : celebrating your brand

Eberl, Nikolaus.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

Zag : the number-one strategy of high-performance brands : a whiteboard overview

Neumeier, Marty.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Planning.

Available: Copies:

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

Miss Chopsticks

Xinran, 1958-

Format:

Books

Publication Date

2007

Excerpt:

merit a number as a name. Women, their father tells them, are like chopsticks: utilitarian and easily

Available: Copies:

CoolBrands 2007/08 : an insight into some of Britain's coolest brands

Cooper, Angela.

Format:

Books

Publication Date

2007

Excerpt:

Brand name products -- Great Britain.

Available: Copies:

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

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