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Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

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Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

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Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Lindström, Martin, 1970-

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Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

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Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

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Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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Purchasing and supply chain management

Lysons, Kenneth.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time

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Books

Publication Date

2005

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

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Books

Publication Date

2005

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; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner

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Niche tourism : contemporary issues, trends and cases

Novelli, Marina.

View this book online, via DawsonERA, both on- and off-campus

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Electronic Resources

Publication Date

2005

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing -- Management.

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Creating passionbrands : getting to the heart of branding

Edwards, Helen, 1965-

Format:

Books

Publication Date

2005

Excerpt:

Brand name products.

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Al-Jazeera : the inside story of the Arab news channel that is challenging the West

Miles, Hugh.

Format:

Books

Publication Date

2005

Excerpt:

Jazeera ("the island") quickly became a household name after September 11 by delivering some of the

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Management dilemmas : when your strategy stalls.

Harvard Business School.

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024792.html

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Books

Publication Date

2005

Excerpt:

-selling or cross-purposes / Ford Harding -- A rose by any other name / Dan Stone.

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When your strategy stalls.

Harvard Business School.

Format:

Books

Publication Date

2005

Excerpt:

for broke / Paul Hemp -- Cross selling or cross purposes? / Ford Harding -- A Rose by any other name

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