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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

Available: Copies:

Can't stop, won't stop : a history of the hip-hop generation

Chang, Jeff.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0618/2004056656-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004056656-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004056656-d.html

Format:

Books

Publication Date

2005

Excerpt:

music : the gangs of the Bronx -- Making a name : how DJ Kool Herc lost his accent and started hip

Available: Copies:

Brand new justice : how branding places and products can help the developing world

Anholt, Simon.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Developing countries.

Available: Copies:

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Brand name products.

Available: Copies:

Neethling's law of personality

Neethling, J.

Format:

Books

Publication Date

2005

Excerpt:

Part III: Good name -- 5. Right to fama or good name.

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A ladder out of depression

Keen, Bonnie, 1955-

Table of contents http://www.loc.gov/catdir/toc/ecip057/2005001898.html

Format:

Books

Publication Date

2005

Excerpt:

A garden lost, a garden found -- Mental meltdown -- Down the rabbit's hole -- Name this disease

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Walter Benjamin : selected writings. Vol. 2. Pt. 2, 1931-1934

Benjamin, Walter.

Format:

Books

Publication Date

2005

Excerpt:

) -- Antitheses concerning world and name -- On the mimetic faculty -- Thought figures -- Little tricks of the

Available: Copies:

The origin of brands : how product evolution creates endless possibilities for new brands

Ries, Al.

Format:

Books

Publication Date

2005 2004

Excerpt:

Brand name products -- Management.

Available: Copies:

Surviving with wolves : the most extraordinary story of World War II

Defonseca, Misha, 1937-

Format:

Books

Publication Date

2005

Excerpt:

German-occupied Belgium. She was given a new name, a new home, a new religion to save her from the

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Principles of advertising & IMC

Duncan, Tom (Thomas R.)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

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