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Cover image for Best practice cases in branding : lessons from the world's strongest brands
Best practice cases in branding : lessons from the world's strongest brands
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management -- Case studies.
Available: Copies:
Cover image for AdValue : twenty ways advertising works for business
Cover image for History after apartheid : visual culture and public memory in a democratic South Africa
History after apartheid : visual culture and public memory in a democratic South Africa
by 
Coombes, Annie E.
Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003007682.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-- New histories for old : museological strategies -- What's in a name? : the place of "ethnicity" in the
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Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
Cover image for How to do everything with Microsoft Office FrontPage 2003
How to do everything with Microsoft Office FrontPage 2003
by 
Plotkin, David.
Table of contents http://catdir.loc.gov/catdir/toc/mh051/2004351496.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004351496.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Site Settings -- Change the Web Site Name -- Add Parameters -- Set the Scripting Language -- Delete
Available: Copies:
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
article -- 4. Giving meaning to the brand -- 5. Two routes of brand development -- 6. The brand name as
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Cover image for Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
2003 2001
Excerpt: 
Brand name products.
Available: Copies:
Cover image for Added Value : the alchemy of brand-led growth
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
A new brand world : 8 principles for achieving brand leadership in the 21st century
A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
Available: Copies:
Cover image for History after apartheid : visual culture and public memory in a democratic South Africa
History after apartheid : visual culture and public memory in a democratic South Africa
by 
Coombes, Annie E.
Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003007682.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300260&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2003
Excerpt: 
-- New histories for old : museological strategies -- What's in a name? : the place of "ethnicity" in the
Available: Copies:
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
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