160 Results
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Cover image for The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
Available: Copies:
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communications? -- Where Should the Function Report? -- Working Strategically with External PR and Communication
Available: Copies:
Cover image for Economic and management research.
Format: 
Books
Publication Date 
2013
Excerpt: 
Oxford ; Oxford Un. Pr., 2013
Available: Copies:
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful
Available: Copies:
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication
Available: Copies:
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4
Available: Copies:
Cover image for Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
Available: Copies:
Cover image for How to set up & run a fashion label
by 
Meadows, Toby.
Format: 
Books
Publication Date 
2012
Excerpt: 
you also need to know about business – from marketing and PR to manufacturing your collection, and
Available: Copies:
Format: 
Books
Publication Date 
2012
Excerpt: 
Tilde Univ Pr
Available: Copies:
Cover image for Culture and public relations : links and implications
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors
Available: Copies:
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Establishing a PR Plan -- Developing and Executing the PR Program -- Advantages and Disadvantages of PR
Available: Copies: