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Strategic sports event management : an international approach

Masterman, Guy.

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Books

Publication Date

2004

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-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2004

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Brand name products -- Planning.

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The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam.

Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
MyiLibrary http://www.myilibrary.com?id=27115

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Electronic Resources

Publication Date

2004

Excerpt:

Brand name products -- Planning.

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

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This is PR : the realities of public relations

Newsom, Doug.

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Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

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Management : principles and practices for tomorrow's leaders

Dessler, Gary, 1942-

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Books

Publication Date

2004

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cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic

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Strategy--process, content, context : an international perspective

Wit, Bob de.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004271913.html

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Books

Publication Date

2004

Excerpt:

Strategic planning.

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The management of service operations

Wright, J. Nevan.

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Books

Publication Date

2004

Excerpt:

. Operations management and inter-relationships -- 5. Planning, implementing and controlling -- Part Three -- 6

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Structures

Schodek, Daniel L., 1941-

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Electronic Resources

Publication Date

2004

Excerpt:

planning and design -- Structural systems : design for lateral loadings -- Structural systems

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Global and transnational business : strategy and management

Stonehouse, George.

123Library http://www.123library.org/book_details/?id=7270
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=194347
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=194347userid=^u
ebrary http://site.ebrary.com/id/10307537
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108205

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Electronic Resources

Publication Date

2004

Excerpt:

Strategic planning.

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Management of information technology

Frenzel, Carroll W.

Format:

Books

Publication Date

2004

Excerpt:

's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt

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Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2004

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Strategic planning -- Case studies.

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