432 Results
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Cover image for Principles of finance with Excel
by 
Benninga, Simon.
Format: 
Books
Publication Date 
2006
Excerpt: 
Capital assets pricing model.
Available: Copies:
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
development : the marketers role -- Pricing it right : strategies, applications, and pitfalls -- Integrated
Available: Copies:
Cover image for The capital budgeting decision : economic analysis of investment projects
by 
Bierman, Harold.
Format: 
Books
Publication Date 
2006
Excerpt: 
rates of discount -- The capital asset pricing model -- The cost of capital and capital structure
Available: Copies:
Cover image for International marketing : a global perspective
by 
Muhlbacher, Hans, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
. International marketing logistics -- 15. International market communication -- 16. International pricing
Available: Copies:
Cover image for The volatility surface : a practitioner's guide
by 
Gatheral, Jim, 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
weighted average of realized volatilities - explores the implications of various popular models for pricing
Available: Copies:
Cover image for Accounting and financial management : developments in the international hospitality industry
by 
Harris, Peter J. (Peter James), 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Collini -- Customer profitability accounting in the context of hotels / Vira Krakhmal -- Room rate pricing
Available: Copies:
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
Cover image for Streetwise finance & accounting for entrepreneurs
by 
Caplan, Suzanne.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Pricing for profit -- Understanding ratios -- Mastering the cash cycle -- Financing growth -- Business
Available: Copies:
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Pricing Strategies -- Implementing and controlling the strategic sports marketing process -- Implementing
Available: Copies:
Cover image for The small business bible : everything you need to know to succeed in your small business
by 
Strauss, Steven D., 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease
Available: Copies: