Search Results for Pricing.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

customer profitability through pricing Pricing basics: a 60-second primer ; Price hikes and drops: match

Available: Copies:

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

Available: Copies:

Essentials of entrepreneurship and small business management

Zimmerer, Thomas.

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

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Marketing principles and best practices

Hoffman, K. Douglas.

Format:

Books

Publication Date

2005

Excerpt:

communications with pricing strategy. Within the chapters, contributors identify best practices.

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Food and beverage cost control

Miller, Jack E., 1930-

Food and beverage cost control
Table of contents http://catdir.loc.gov/catdir/toc/ecip041/2003005798.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003005798.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003005798.html

Format:

Books

Publication Date

2005

Excerpt:

beverage pricing -- Managing the cost of labor -- Controlling other expenses -- Analyzing results using the

Available: Copies:

Microeconomic theory : basic principles and extensions

Nicholson, Walter.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003116071-d.html

Format:

Books

Publication Date

2005

Excerpt:

, Competitive market -- Part 5, Models ofimperfect competition -- Part 6, Pricing in input markets -- Part 7

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and

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Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the

Available: Copies:

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

and services - it all comes down to the experiences -- 9. Pricing luxuries - it has very little to do

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The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

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Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

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