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Corporate public affairs : interacting with interest groups, media, and government

Lerbinger, Otto.

Format:

Books

Publication Date

2006

Excerpt:

Corporations -- Public relations.

Available: Copies:

The cultural roots of American Islamicism

Marr, Timothy, 1960-

Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2005022675-d.html

Format:

Books

Publication Date

2006

Excerpt:

Islamic countries -- Foreign public opinion, American.

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Available: Copies:

No such thing as over-exposure : inside the life and celebrity of Donald Trump

Slater, Robert, 1943-2014.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html

Format:

Books

Publication Date

2005

Excerpt:

Public relations -- United States -- Case studies.

Available: Copies:

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

brochures and collateral materials, promotions and public relations, Internet marketing, and several key

Available: Copies:

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

Special events : event leadership for a new world

Goldblatt, Joe Jeff, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004008519.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html

Format:

Books

Publication Date

2005

Excerpt:

, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and

Available: Copies:

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html

Format:

Books

Publication Date

2005

Excerpt:

-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing

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Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

public relations -- Connecting with moms through brand experiences -- Moms online and unplugged

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

Managing a company in an activist world : the leadership challenge of corporate citizenship

Burke, Edmund M.

Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022588.html

Format:

Books

Publication Date

2005

Excerpt:

Corporations -- Public relations.

Available: Copies:

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Public relations.

Available: Copies:

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