by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Du Toit, G. S. (Gawie S.)
Format:
Books
Publication Date
2007
Excerpt:
process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The
by
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format:
Books
Publication Date
2007
Excerpt:
Public relations.
by
Riel, C. B. M. van.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
Format:
Books
Publication Date
2007
Excerpt:
Corporations -- Public relations.
by
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2007
Excerpt:
-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling
by
Nieuwenhuizen, C. (Cecile)
Format:
Books
Publication Date
2007
Excerpt:
resource function -- The administrative function -- The public relations function.
by
Yopp, Jan Johnson.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html
Format:
Books
Publication Date
2007
Excerpt:
, public relations, and advertising) and illuminates the differences and similarities in writing styles
by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
by
Nicol, Bran, 1969-
Format:
Books
Publication Date
2006
Excerpt:
-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
by
Packer, Jeremy.
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005018066.html
Format:
Books
Publication Date
2006
Excerpt:
/ John Durham Peters -- The public and the party period / John Nerone -- A ritual of verification?: the
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