650 Results
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Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
Available: Copies:
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The
Available: Copies:
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling
Available: Copies:
Cover image for Business management for entrepreneurs
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2007
Excerpt: 
resource function -- The administrative function -- The public relations function.
Available: Copies:
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2007
Excerpt: 
, public relations, and advertising) and illuminates the differences and similarities in writing styles
Available: Copies:
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
Available: Copies:
Cover image for Stalking
by 
Nicol, Bran, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
Cover image for Thinking with James Carey : essays on communications, transportation, history
by 
Packer, Jeremy.
Format: 
Books
Publication Date 
2006
Excerpt: 
/ John Durham Peters -- The public and the party period / John Nerone -- A ritual of verification?: the
Available: Copies: