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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Available: Copies:

Propaganda

Bernays, Edward L., 1891-1995.

Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004016015-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0420/2004016015.html

Format:

Books

Publication Date

2005 1928

Excerpt:

of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

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Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

Media ethics : cases and moral reasoning

Christians, Clifford G.

Format:

Books

Publication Date

2005

Excerpt:

, public relations and entertainment. The Seventh Edition features new and updated cases and includes more

Available: Copies:

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

brochures and collateral materials, promotions and public relations, Internet marketing, and several key

Available: Copies:

The corporation : the pathological pursuit of profit and power

Bakan, Joel.

Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064242.html
Publisher description http://catdir.loc.gov/catdir/description/simon052/2003064242.html

Format:

Books

Publication Date

2005

Excerpt:

public relations departments would have us believe it to be.

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The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html

Format:

Books

Publication Date

2005

Excerpt:

-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing

Available: Copies:

Event management : a professional and developmental approach

Damster, Greg.

Format:

Books

Publication Date

2005

Excerpt:

KMPL: Public relations

Available: Copies:

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce

Available: Copies:

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

tourism -- Direct marketing : theory and practice -- Public relations and its uses in the tourism industry

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

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