650 Results
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Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
Cover image for Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Public Relations.
Available: Copies:
Cover image for George Nelson
by 
Webb, Michael, 1937-
Format: 
Books
Publication Date 
2003
Excerpt: 
American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
Cover image for Reaching audiences : a guide to media writing
by 
Yopp, Jan Johnson.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
Cover image for PR power : inside secrets from the world of spin
by 
Barry, Amanda.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
Cover image for Publicity, newsletters, and press releases
by 
Baverstock, Alison.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations -- Management.
Available: Copies:
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Public relations.
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
Cover image for Living in the Information Age : a new media reader
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration
Available: Copies: