651 Results
000000000000IIE
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
Cover image for Mbeki and after : reflections on the legacy of Thabo Mbeki
by 
Glaser, Daryl.
Format: 
Books
Publication Date 
2010
Excerpt: 
party management, economic policy, public health intervention, foreign affairs and race relations. If we
Available: Copies:
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
Available: Copies:
Cover image for The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
Cover image for Flat Earth news : an award-winning reporter exposes falsehood, distortion and propaganda in the global media
by 
Davies, Nick, 1953-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday
Available: Copies:
by 
Mamdani, Mahmood, 1946-
Format: 
Books
Publication Date 
2009
Excerpt: 
than a public good. Instead of pitting the public against the private, and the state against the market
Available: Copies:
Cover image for PR strategy and application : managing influence
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Problems, exercises, etc.
Available: Copies: