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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Introduction to business management

Du Toit, G. S. (Gawie S.)

Format:

Books

Publication Date

2007

Excerpt:

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Available: Copies:

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Public relations.

Available: Copies:

Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporations -- Public relations.

Available: Copies:

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Available: Copies:

Management of physical education and sport

Krotee, March L.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057690-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005057690-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005057690-d.html

Format:

Books

Publication Date

2007

Excerpt:

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

Available: Copies:

Media relations : issues and strategies

Johnston, Jane, 1961-

Format:

Books

Publication Date

2007

Excerpt:

Public relations -- Australia.

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Available: Copies:

Ethics in media communications : cases and controversies

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

principles of American business ; Public Relations Society of America, Code of ethics.

Available: Copies:

Stalking

Nicol, Bran, 1969-

Format:

Books

Publication Date

2006

Excerpt:

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Public relations -- History -- 20th century.

Available: Copies:

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