Search Results for Quantitative research.

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Cover image for Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
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Cover image for The market research toolbox : a concise guide for beginners
The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
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Cover image for Understanding business research
Understanding business research
by 
Weathington, Bart L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Understanding business research / Weathington, Bart L.
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Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
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Cover image for Ethics in qualitative research : controversies and contexts
Ethics in qualitative research : controversies and contexts
by 
Traianou, Anna.
Format: 
Books
Publication Date 
2012
Excerpt: 
Ethics in qualitative research : controversies and contexts / Traianou, Anna.
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Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Quantitative Research Techniques Applied to Branding -- Brand personality -- Brand image -- Brand response
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Cover image for Designing qualitative research
Designing qualitative research
by 
Marshall, Catherine, 1946-
Format: 
Books
Publication Date 
2011
Excerpt: 
Designing qualitative research / Marshall, Catherine, 1946-
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Cover image for Business research methods
Business research methods
by 
Blumberg, Boris.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business research methods / Blumberg, Boris.
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Cover image for Qualitative research : issues of theory, method and practice
Qualitative research : issues of theory, method and practice
Qualitative research : issues of theory, method and practice
by 
Silverman, David, 1943-
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research : issues of theory, method and practice / Silverman, David, 1943-
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Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
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Cover image for Qualitative research and theory development : mystery as method
Qualitative research and theory development : mystery as method
by 
Alvesson, Mats, 1956-
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research and theory development : mystery as method / Alvesson, Mats, 1956-
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Cover image for Focus group methodology : principle and practice
Focus group methodology : principle and practice
by 
Liamputtong, Pranee, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research.
Available: Copies:
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