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Cover image for What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon
by 
Mare, Kathy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted
Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted
Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted
by 
Kambule, Simosa Lebogang.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade
by 
Yuter, Gina.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
by 
Wells, Jo-Anne.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa -- Cape Town.
Available: Copies:
Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
by 
Malan, Philippus.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry
Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry
Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry
by 
Dobie, Kaylee Anne.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa -- Cape Town.
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Cover image for Determine the role and effect a brand champion has on a company's brand equity in the aviation industry
Determine the role and effect a brand champion has on a company's brand equity in the aviation industry
Determine the role and effect a brand champion has on a company's brand equity in the aviation industry
by 
Bain, Gareth.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN
by 
De Kock, Kaitlin.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers -- Research -- South Africa -- KwaZulu-Natal.
Available: Copies:
Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study
Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study
Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study
by 
Cook, Carla Maree.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
research -- Product decisions -- Branding and packaging -- Developing products and managing product
Available: Copies:
Cover image for Architects' data
Architects' data
by 
Neufert, Ernst.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Holiday/weekend cabins ; Motels ; Camping -- Education and research : Children's daycare ; Playgrounds
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Cover image for An introduction to enterprise architecture
An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
related academic research and industry best practices, as well as my own observations about potential
Available: Copies:
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