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Newman, Jenny.

Table of contents http://catdir.loc.gov/catdir/toc/fy02/2001267490.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0726/2001267490-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0611/2001267490-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Writing on the web / James Friel -- Writing from research / Dymphna Callery --Redrafting and editing

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Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

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Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers

Available: Copies:

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

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The gendered cyborg : a reader

Kirkup, Gill.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/99016255-d.html

Format:

Books

Publication Date

2000

Excerpt:

current research / Jennifer González -- Between monsters, goddesses and cyborgs: feminist confrontations

Available: Copies:

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

marketing -- Marketing research and information systems -- Consumer behavior -- Business

Available: Copies:

Introduction to management science : a modeling and case studies approach with spreadsheets

Hillier, Frederick S.

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Operations research.

Available: Copies:

Corporate communication strategy

Steyn, Benita.

Format:

Books

Publication Date

2000

Excerpt:

Strategic management of corporate communication ; Research as a strategic tool ; Environmental

Available: Copies:

Encyclopedia of tourism

Jafari, Jafar.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html

Format:

Books

Publication Date

2000

Excerpt:

Hautes Etudes Touristiques, WTO, Journal of Leisure Research, Journal of Tourism Studies; country

Available: Copies:

Ready-to-use motor skills & movement station lesson plans for young children

Landy, Joanne M.

Format:

Books

Publication Date

2000

Excerpt:

Center for Applied Research in Education,

Available: Copies:

Managing human resources : a partnership perspective

Schuler, Randall S.

Format:

Books

Publication Date

2000

Excerpt:

latest research findings along with numerous practical examples. Several features in this edition

Available: Copies:

Introduction to public relations and advertising

Du Plessis, D. F.

Format:

Books

Publication Date

2000

Excerpt:

advertising: theory and research.

Available: Copies:

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