4694 Results
000000000000IIE
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- The business plan -- the entrepreneur's blueprint -- Preparing the Business Plan -- Marketing research
Available: Copies:
Cover image for Researching communications : a practical guide to methods in media and cultural analysis
by 
Deacon, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication -- Research.
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
by 
French, Wendell L., 1923-
Format: 
Books
Publication Date 
1999
Excerpt: 
Development --- 6. Managing the OD Process --- 7. Action Research and Organization Development ---- III. OD
Available: Copies:
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers
Available: Copies:
Cover image for Great answers to tough marketing questions
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6
Available: Copies:
Cover image for Media studies : texts, institutions, and audiences
by 
Taylor, Lisa, 1966-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Epilogue: Research methods in media studies.
Available: Copies:
Cover image for Social psychology
by 
Aronson, Elliot.
Format: 
Books
Publication Date 
1999
Excerpt: 
Introduction to social psychology -- Methodology: how social psychologists do research -- Social
Available: Copies:
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
Available: Copies:
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth
Available: Copies:
Cover image for Lesikar's basic business communication
by 
Lesikar, Raymond Vincent.
Format: 
Books
Publication Date 
1999
Excerpt: 
-cultural communication -- Correctness of communication -- Business research methods.
Available: Copies:
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics
Available: Copies: