by 
 Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
 2013
Excerpt: 
.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process
by 
 Baskerville, David.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and
by 
 Brassington, Frances.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
by 
 Shimp, Terence A.
Format: 
Books
Publication Date 
 2013
Excerpt: 
Sales promotion.
by 
 Daniels, Lawrence J., 1942-
Format: 
Books
Publication Date 
 2013
Excerpt: 
 -- Sales : an unavoidable reality -- Absorb like a sponge -- The importance of taking a worldview -- Self-promotion
by 
 Dibb, Sally, 1963-
Format: 
Books
Publication Date 
 2012
Excerpt: 
 management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the
by 
 Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
 2012
Excerpt: 
 forms of communication -- Distribution management -- Sales management -- Direct marketing
by 
 Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
 2012 2011
Excerpt: 
Sales promotion.
by 
 Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
 2012
Excerpt: 
Sales promotion.
by 
 Semenik, Richard J.
Format: 
Books
Publication Date 
 2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
by 
 McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
 2011
Excerpt: 
 -- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
by 
 Newsom, Doug.
Format: 
Books
Publication Date 
 2011
Excerpt: 
 -- Copywriting for out-of-home media -- Copywriting for sales promotion -- Conclusions -- Exercises -- Chapter 14
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