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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion.

Available: Copies:

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

Available: Copies:

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.

Available: Copies:

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

Available: Copies:

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