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Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Sales promotion.
Available: Copies:
Cover image for Measuring marketing : 103 key metrics every marketer needs
Cover image for Doing business in China : how to profit in the world's fastest growing market
Doing business in China : how to profit in the world's fastest growing market
by 
Plafker, Ted.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015725879&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2006928992-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0654/2006928992-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
regulations -- Cultural differences and etiquette -- Sales and marketing -- Information, please! -- The China
Available: Copies:
Cover image for Hotel front office management
Hotel front office management
by 
Bardi, James A., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005033575.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005033575-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
audit -- Managing hospitality -- Training for hospitality -- Promoting in-house sales -- Security
Available: Copies:
Cover image for The energy bus : 10 rules to fuel your life, work, and team with positive energy
The energy bus : 10 rules to fuel your life, work, and team with positive energy
by 
Gordon, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024223.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
and their teams. Drawing upon his experience and work with thousands of leaders, sales professionals
Available: Copies:
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales
Available: Copies:
Cover image for Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship
Available: Copies:
Cover image for Business transactions law
Business transactions law
Business transactions law
by 
Sharrock, Robert.
Format: 
Books
Publication Date 
2007
Excerpt: 
Sales -- South Africa.
Available: Copies:
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Sales promotion.
Available: Copies:
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format: 
Books
Publication Date 
2006
Excerpt: 
already driving billions of dollars in sales there." "Along the way, you'll learn how to handle lack of
Available: Copies:
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
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