559 Results
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Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales promotion.
Available: Copies:
by 
Fouche, M. A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales -- South Africa.
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Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
building: direct marketing, personal selling, and sales promotion -- Relationship building: public
Available: Copies:
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the
Available: Copies:
Cover image for Personal selling
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales presentations.
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Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
by 
Kerr, Alastair James.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sales -- South Africa.
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Cover image for Time for a model change : re-engineering the global automobile industry
by 
Maxton, Graeme P.
Format: 
Books
Publication Date 
2004
Excerpt: 
downstream sales and service sector -- 7. When the numbers do not add up -- 8. Choosing a future for the
Available: Copies:
Cover image for Dictionary of marketing communications
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
2004
Excerpt: 
concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public
Available: Copies:
Cover image for Designing & developing scalable IP networks
by 
Davies, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
, engineers and managers. It will also be an authoritative guide for technically aware sales and marketing
Available: Copies:
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
't just for baking -- 12. Homes and homebase -- 13. You throw like a girl -- 14. When sales dip, men
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