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Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

How corporate social responsibility can contribute to Vanderbijlpark Works image

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy