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Cover image for Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of strategic thinking : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand communication and leadership : reading pack. Independent Institute of Education. Vega School
Available: Copies:
Cover image for Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Principles of innovation : reading pack.
Principles of innovation : reading pack.
Principles of innovation : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of innovation : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
Cover image for Evaluating the success of real-time content marketing on Twitter during live sporting events
Evaluating the success of real-time content marketing on Twitter during live sporting events
Evaluating the success of real-time content marketing on Twitter during live sporting events
by 
Rangasamy, Rikashni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Fashion branding and social media : the impact of social media on branding in the fashion industry
Fashion branding and social media : the impact of social media on branding in the fashion industry
Fashion branding and social media : the impact of social media on branding in the fashion industry
by 
Mahlangu, Beth.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
by 
De Canha, Justin D. C.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
by 
Dunn, Emanuela Enrica Samara.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media
by 
Sineke, Natalie.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for An investigation of brand names as product names in the South African context
An investigation of brand names as product names in the South African context
An investigation of brand names as product names in the South African context
by 
Gape, Kenaleone.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
by 
Withers, Neil Ian.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective
by 
Prinsloo, Megan.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
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