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Cover image for Principles of innovation : reading pack.
Principles of innovation : reading pack.
Principles of innovation : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of innovation : reading pack. Independent Institute of Education. Vega School of Brand
Available: Copies:
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
Principles of strategic thinking : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of strategic thinking : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
Cover image for Branding the ordinary
Branding the ordinary
Branding the ordinary
by 
Matlare, Itumeleng.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
Leveraging customer service to build brand equity
by 
Withers, Ian.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for A study of brand memorability and engagement at the South African music festival Oppikoppi
A study of brand memorability and engagement at the South African music festival Oppikoppi
A study of brand memorability and engagement at the South African music festival Oppikoppi
by 
Agar, Gareth.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Will the current brand management model that have sustained companies in the last decade be sustainable in future
Will the current brand management model that have sustained companies in the last decade be sustainable in future
Will the current brand management model that have sustained companies in the last decade be sustainable in future
by 
Kola, Kagiso.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context
A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context
A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context
by 
Markram, Janine.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for Brand building in the poultry industry alchemy research project
Brand building in the poultry industry alchemy research project
Brand building in the poultry industry alchemy research project
by 
Neuhoff Wessel, J. W.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for How the Motaung family values, built a successful sports brand
How the Motaung family values, built a successful sports brand
How the Motaung family values, built a successful sports brand
by 
Nkosi, Mbalenhle.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image
An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image
An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image
by 
Msimango, Nompumelelo.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
Cover image for An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
by 
Glowacki, Matthew.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
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