289 Results
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Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
Available: Copies:
Cover image for Africa's urban revolution
by 
Parnell, Sue.
Format: 
Books
Publication Date 
2014
Excerpt: 
's economic revival / Ivan Turok -- Religion and social life in African cities / Carole Rakodi -- Feeding
Available: Copies:
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales
Available: Copies:
Cover image for Writing, reading, and understanding in modern health sciences : medical articles and other forms of communication
by 
Jenicek, Milos, 1935- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, cultural, spiritual and other social aspects as well as experience in healthcare, health protection
Available: Copies:
Cover image for Touching the city : thoughts on urban scale
by 
Makower, Tim, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Scaling (Social sciences)
Available: Copies:
Cover image for Public health leadership : putting principles into practice
by 
Rowitz, Louis.
Format: 
Books
Publication Date 
2014
Excerpt: 
the Planning Process -- 21. Leadership and Decision-Making -- 22. Leadership and Community Engagement
Available: Copies:
Cover image for Tourism : a modern synthesis
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts
Available: Copies:
Cover image for Communicating for results : a Canadian student's guide
by 
Meyer, Carolyn, 1962- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Getting the message across -- Getting started : planning and writing business messages -- Business
Available: Copies:
Cover image for Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2013
Excerpt: 
business : supply and suppliers ; Social, economic, political and development implications -- 2. Managing
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
Available: Copies: