Search Results for Social media

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Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
reviews, this edition includes new coverage of social media,discussion of current industry trends, and
Available: Copies:
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
Available: Copies:
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
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Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive
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Cover image for Reputation management : the key to successful public relations and corporate communication
Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
CEOs and other business leaders. This fourth edition is updated throughout, including: new social media
Available: Copies:
Cover image for The public relations handbook
The public relations handbook
by 
Theaker, Alison HerausgeberIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Media practice
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Cover image for Interdisciplinary research : process and theory
Interdisciplinary research : process and theory
by 
Repko, Allen F., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media; the philosophy of integration; student work patterns, mapping, finding common ground in
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Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising -- Social aspects.
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Cover image for Understanding politics : ideas, institutions, and issues
Understanding politics : ideas, institutions, and issues
by 
Magstadt, Thomas M., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
policy as well as emerging issues, including the Trump presidency, social media in politics, Brexit
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Cover image for Understanding digital societies
Understanding digital societies
by 
Perriam, Jessamy, editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
failure and social harm -- 12. Too much, too young? Social media, moral panics and young people's mental
Available: Copies:
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