Search Results for Strategic management

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Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

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Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

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Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

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Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

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New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

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Books

Publication Date

2003

Excerpt:

New products management / Crawford, C. Merle (Charles Merle), 1924-2012.

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Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

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Books

Publication Date

2003

Excerpt:

Advertising agencies -- Management.

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Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html

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Books

Publication Date

2003

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

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Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

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Books

Publication Date

2003

Excerpt:

platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and

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Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2003

Excerpt:

Effective small business management : an entrepreneurial approach / Scarborough, Norman M.

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Human resource management : theory and practice

Bratton, John.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003045982-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol053/2003045982.html
Publisher description http://catdir.loc.gov/catdir/description/hol041/2003045982.html

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Books

Publication Date

2003

Excerpt:

Human resource management : theory and practice / Bratton, John.

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Strategic marketing

Cravens, David W.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Management -- Case studies.

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E-marketing

Strauss, Judy.

Format:

Books

Publication Date

2003

Excerpt:

eDietShop story; 14. Customer relationship management: the Cisco story -- Part V. Global Perspective: 15. E

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Towards strategic staff development in higher education

Blackwell, Richard, 1956-

Format:

Books

Publication Date

2003

Excerpt:

Towards strategic staff development in higher education / Blackwell, Richard, 1956-

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Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440

Mavondo, Felix.

Format:

Books

Publication Date

2003

Excerpt:

Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440 /

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