Search Results for Strategic planning.

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Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- 6. Strategic research -- 7. Strategic planning -- Part-ending case : chick-fil-A : planning and
Available: Copies:
Cover image for Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
Strategy : sustaining competitive advantage in a globalised context
by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of
Available: Copies:
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic marketing / Cravens, David W.
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing
Available: Copies:
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage
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Cover image for Global strategy : creating and sustaining advantage across borders
Global strategy : creating and sustaining advantage across borders
by 
Inkpen, Andrew C.
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004318.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Strategic alignment process and decision support systems : theory and case studies
Strategic alignment process and decision support systems : theory and case studies
Strategic alignment process and decision support systems : theory and case studies
by 
Shimizu, Tamio, 1938-
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Alignment : using the balanced scorecard to create corporate synergies
Alignment : using the balanced scorecard to create corporate synergies
Alignment : using the balanced scorecard to create corporate synergies
by 
Kaplan, Robert S.
Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030504.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
by 
Ringland, Gill.
Table of contents only
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Hunter or hunted? : technology, innovation, and competitive strategy
Hunter or hunted? : technology, innovation, and competitive strategy
Hunter or hunted? : technology, innovation, and competitive strategy
by 
Rochlin, Dave.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic planning.
Available: Copies:
Cover image for Strategic database marketing
Strategic database marketing
Strategic database marketing
by 
Hughes, Arthur Middleton.
Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
Available: Copies:
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