by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
by
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format:
Books
Publication Date
2004
Excerpt:
Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
by
Masterman, Guy.
Format:
Books
Publication Date
2004
Excerpt:
strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing
by
Biko, Steve, 1946-1977.
Format:
Books
Publication Date
2004
Excerpt:
' -- American policy towards Azania -- Our strategy for liberation -- On death.
by
Buttle, Francis.
Format:
Books
Publication Date
2004
Excerpt:
"The book views customer relationship management as the core business strategy that integrates
by
Witzel, Morgen.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=200448
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Taylor & Francis http://www.tandfebooks.com/isbn/9780203694374
Format:
Electronic Resources
Publication Date
2004
Excerpt:
What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
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Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
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Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
by
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Format:
Books
Publication Date
2004
Excerpt:
-- Target Markets and Channel Design Strategy -- Managing the Marketing Channel -- Motivating the Channel
by
Rumsey, Sally.
ebrary http://site.ebrary.com/id/10175180
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Format:
Electronic Resources
Publication Date
2004
Excerpt:
find the most relevant information; and, how to formulate a search strategy. It offers guidance for
by
Frenzel, Carroll W.
Format:
Books
Publication Date
2004
Excerpt:
's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt
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