Search Results for Strategy.

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Cover image for Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy
Available: Copies:
Cover image for The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy
The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy
The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy
by 
Seabe, Kgomotso.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
building, culture-led gentrification and healthy brand strategy / Seabe, Kgomotso.
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Cover image for Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer
Available: Copies:
Cover image for The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?
by 
Vika, Inga.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The Department of Basic Education : could the implementation of a rebranding strategy improve its
Available: Copies:
Cover image for Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
by 
Jensen, Marlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant /
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Cover image for Pricing for profit : how to develop a powerful pricing strategy for your business
Pricing for profit : how to develop a powerful pricing strategy for your business
Pricing for profit : how to develop a powerful pricing strategy for your business
by 
Hill, Peter, 1964-, author.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Pricing for profit : how to develop a powerful pricing strategy for your business / Hill, Peter
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Cover image for Managerial economics : foundations of business analysis and strategy
Managerial economics : foundations of business analysis and strategy
by 
Thomas, Christopher R.
Format: 
Books
Publication Date 
2013
Excerpt: 
Managerial economics : foundations of business analysis and strategy / Thomas, Christopher R.
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Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
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Cover image for Corporate entrepreneurship : innovation and strategy in large organizations
Corporate entrepreneurship : innovation and strategy in large organizations
by 
Burns, Paul, 1949-
Format: 
Books
Publication Date 
2013
Excerpt: 
Corporate entrepreneurship : innovation and strategy in large organizations / Burns, Paul, 1949-
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Cover image for The failure and the future of accounting : strategy, stakeholders, and business value
The failure and the future of accounting : strategy, stakeholders, and business value
by 
Hatherly, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
The failure and the future of accounting : strategy, stakeholders, and business value / Hatherly
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Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
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Cover image for An analysis of the strategy behind the fringe
An analysis of the strategy behind the fringe
An analysis of the strategy behind the fringe
by 
Louw, Walter.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
An analysis of the strategy behind the fringe / Louw, Walter.
Available: Copies:
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