Search Results for Television advertising.

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Cover image for The media student's book

Branston, Gill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Institutions -- Case study : television as institution -- 5. Questions of representation -- Case study : images

Available: Copies:

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Technological innovations.

Available: Copies:

TV commercials : how to make them, or, how big is the boat?

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

Television advertising.

Available: Copies:

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

The advertised mind : groundbreaking insights into how our brains respond to advertising / Du

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Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising and children.

Available: Copies:

The work of director Jonathan Glazer

Glazer, Jonathan.

Format:

Video disc

Publication Date

2005

Excerpt:

Television advertising -- Production and direction.

Available: Copies:

Featuring females : feminist analyses of media

Cole, Ellen.

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004592.html

Format:

Books

Publication Date

2005

Excerpt:

advertising. A highly esteemed group of scholars and researchers provides informed, original psychological

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

Advertising.

Available: Copies:

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

Advertising by design : creating visual communications with graphic impact / Landa, Robin.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising / Arens, William F.

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The commercialisation of sport

Slack, Trevor, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2004050837.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0652/2004050837-d.html

Format:

Books

Publication Date

2004

Excerpt:

commercialisation : sport advertising cultural resistance in Aotearoa/New Zealand / Steven J. Jackson, Andrew

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Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

-- Broadcasting public relations and funded television programmes -- Photographs, captions and printing

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