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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

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Publication Date

2002

Excerpt:

Gummesson provides encyclopaedic coverage on current thinking on total relationship marketing. He

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Epidemiology : an introduction

Rothman, Kenneth J.

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Books

Publication Date

2002

Excerpt:

causal thinking and causal inference and then takes the reader through the elements of epidemiology

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ADD-friendly ways to organize your life

Kolberg, Judith.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/2001052478-d.html

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Books

Publication Date

2002

Excerpt:

-of-Time Thinking -- The State of Rushness -- Paper Organizing -- Fear of Filing -- Backlog Blues -- Paper Money

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Complex responsive processes in organizations : learning and knowledge creation

Stacey, Ralph D.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009593657&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1003/00045939-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/00045939-d.html

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Books

Publication Date

2001

Excerpt:

. Mainstream thinking about learning and knowledge creation in organizations. Different levels of learning and

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(Re)inventing the brand : can top brands survive the new market realities?

Kapferer, Jean-Noël.

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Books

Publication Date

2001

Excerpt:

current thinking have been replete with the same simplistic models of branding, which are looking

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The art of looking sideways

Fletcher, Alan.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1414/2002265411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1414/2002265411-d.html

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Books

Publication Date

2001

Excerpt:

-- Senses -- Thinking -- Problems -- Chance -- Imagination -- Visualizing -- Alphabet -- Seeing -- Places

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Sociology

Giddens, Anthony.

Inhaltsverzeichnis http://tocs.ub.uni-mainz.de/pdfs/100121209.pdf

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Publication Date

2001

Excerpt:

research methods -- 21. Theoretical thinking in sociology.

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Creative management

Henry, Jane.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-d.html

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Books

Publication Date

2001

Excerpt:

. The innovative mind : becoming smarter by thinking less / Creativity and problem solving

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Principles of macroeconomics

Mankiw, N. Gregory.

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Books

Publication Date

2001

Excerpt:

Ch. 1 Ten principles of economics. -- Ch. 2 Thinking like an economist. -- Ch. 3 Interdependence

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Design issues : how graphic design informs society

Holland, DK.

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Books

Publication Date

2001

Excerpt:

scripts / Designers and visibility: design -- not biology -- is destiny / (Thinking about communication

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Foundations of an African ethic : beyond the universal claims of western morality

Bujo, Bénézet.

Table of contents http://www.loc.gov/catdir/toc/fy032/2001000504.html

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Publication Date

2001

Excerpt:

of the cognatus sum -- Questioning Natural-Law Thinking -- Virtue and Morality -- 2. Ethics and

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I can cre8!

Leong, Peter.

Format:

Books

Publication Date

2001

Excerpt:

Creative thinking.

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