1365 Results
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Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
and message recipients -- Nature of persuasion -- Aspects of persuasion -- Rokeach's value hierarchy
Available: Copies:
Cover image for Next level supply management excellence : your straight to the bottom line roadmap
by 
Rudzki, Robert A., 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
sourcing with idealized design -- Lean and supplier development -- The value of reducing complexity -- Risk
Available: Copies:
Cover image for The Oxford handbook of strategic sales and sales management
by 
Cravens, David W.
Format: 
Books
Publication Date 
2011
Excerpt: 
value propositions / Larry B. Chonko and Eli Jones -- The importance of effective working relationships
Available: Copies:
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model
Available: Copies:
Cover image for Content strategy for the Web
by 
Halvorson, Kristina.
Format: 
Books
Publication Date 
2010
Excerpt: 
Describes the value of content strategy, discusses how to audit and analyze content, and looks at
Available: Copies:
by 
Gitman, Lawrence J.
Format: 
Books
Publication Date 
2010
Excerpt: 
and financial planning -- Time value of money -- Risk and return -- Interest rates and bond valuation
Available: Copies:
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing
Available: Copies:
Cover image for Financial accounting : an introduction
by 
Kew, Jacqui.
Format: 
Books
Publication Date 
2010
Excerpt: 
conceptual framework -- 5. Value added tax -- 6. Adjustments -- 7. Inventory -- 8. Bank reconciliation
Available: Copies:
Cover image for Business ethics : a managerial approach
by 
Wicks, Andrew C.
Format: 
Books
Publication Date 
2010
Excerpt: 
them -- Ethics, stakeholders, corporate strategy, and value creation -- Business ethics in the global
Available: Copies:
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
historical context / Wally Olins -- Nation brands and the value of provenance / Simon Anholt -- The country
Available: Copies:
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
that emerge from the community -- Bring utility and deliver value -- Commit to a long-term plan
Available: Copies:
Cover image for The pragmatic turn
by 
Bernstein, Richard J.
Format: 
Books
Publication Date 
2010
Excerpt: 
value -- Jürgen Habermas's Kantian pragmatism -- Richard Rorty's deep humanism.
Available: Copies: