by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
The McGraw-Hill/Irwin series in marketing
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.