by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Wright, John Sherman, 1920-
Format:
Books
Publication Date
1982
Excerpt:
Advertising / Wright, John Sherman, 1920-